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This template guides you through planning, executing, and tracking your animation video project. Use it as your central project management document throughout the production process.

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Section 1: Project Brief & Strategy

This section defines your project's foundation and ensures all stakeholders share the same vision. Complete this section first before moving to production planning.

Project Overview

Essential project information for quick reference and clarity.

Project Name: [Enter Name] (Use a clear, identifiable name)
Brand/Company: [Enter Name]
Project Owner: [Enter Name] (Primary decision-maker)
Date: [Enter Date] (Project start date)
Expected Completion: [Enter Date]
Department: [Enter Department]
Budget Code: [Enter Code] (If applicable)

Business Objectives

Define what success looks like with measurable goals. Each objective should be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).

Objective	Success Metric	Target Value	Timeline	Priority
Increase brand awareness	Video views	100K	3 months	High
Drive website traffic	Click-through rate	5% CTR	1 month	Medium
Generate leads	Form submissions	500 leads	6 months	High
Product education	Tutorial completion	70%	3 months	Medium

Target Audience Analysis

Clear audience definition helps create more engaging and effective content.

Primary Audience Profile:

Aspect	Details	Why This Matters	Content Implications
Demographics	Age, location, income	Influences style & tone	Professional tone for executives
Behaviors	Online habits, preferences	Determines distribution	Mobile-first design
Pain Points	Key challenges	Shapes message focus	Emphasize time-saving
Goals	What they want to achieve	Guides solution presentation	Show ROI clearly

Section 1: Project Brief & Strategy

Project Overview

Business Objectives

Target Audience Analysis

Primary Audience Profile:

Secondary Audience Considerations: